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LANDING PAGE · BEAUTY · CONCEPT
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TRUU
- Brand
- TRUU · True You
- Type
- Concept landing page
- Role
- UX, web design, copy
- Year
- 2026
THE PROBLEMOne product, one chance
A single cleanser at RM140.40 has to earn its price. Shoppers need to understand why it's different from a cheap face wash before they add it to the bag.
THE IDEALuxury that explains itself
A warm gold, editorial landing page that teaches first and sells second, with the bag always one tap away.
- "Why does your skin feel tight?" section that explains over- and under-cleansing
- Formula story: 51% probiotics and 25% Japanese amino acids, and what they do
- Drag-to-compare before-and-after slider and a 3-step ritual
- Mini cart bar that follows you down the page
Teach, then sell
The page explains the skin problem before it shows the product.
See the difference
A drag slider shows the skin before and after the routine.
Always ready to buy
Price and Shop button stay on screen from start to finish.
MOBILE FIRST
Luxury on a small screen.
The big serif headline, the glowing bottle and the price all fit on the first screen, so the brand feels premium even on a phone.
LET'S TALK
Your brand could be next.
Tell me what you're building. I reply within one working day with a first idea, not a sales script.